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Overview

Safe Initiative's goal is to convene a taskforce of medical and community stakeholders to develop a specific, measurable, achievable, realistic, and time-based strategy to address outreach to the local communities of color, across the state of Florida. My role was to brand the initiative, as well as design the website and provide promotional content.

Content

Logo and Branding

The client wanted to convey safety, informative, and community in the logo. Several mockups were sent with a color suite. 

I Have Your Back Campaign

Paid social ad images and digital/print billboard designs. 

Website

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