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Overview
Jessica Yeary was running against a 30 year incumbent and had little name recognition, which made her marketing strategy that much more important. My role in her campaign was to create all social media graphics, invitations, digital & print advertisements, palm cards, website, mailpieces, and take the official campaign headshot used across marketing materials.
​Jessica Yeary's campaign was also a success, winning by 30 percentage points over a 30-year incumbent. Ask me for Jessica's letter of recommendation.
Content
Official Headshot and Campaign Photos
Took multiple headshots (portrait, lifestyle) to use in print and digital platforms. Took photos for campaign as needed.
Mailpieces
Designed 4 mailpieces that were sent to over 20,000 households in Leon County.
(2 pictured)
Palm Card
Designed palm card to be distributed to community residents in order to raise name and platform awareness.
Facebook Frame
Created a unique Facebook profile frame that was applied to over 400 Facebook profiles.
Campaign Website
Redesigned existing website into a much cleaner, user-friendly platform that had 1000+ weekly hits during campaign season.
Social Media Graphics
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