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Overview

The 2020 campaign season, in addition to being my first campaign experience, was a challenge after COVID-19 locked down most of the country. We were extremely limited to a digital presence, making my work even more crucial. My role in Walt McNeil for Leon County Sheriff's campaign was to create a new logo and branding, all social media graphics, website, digital & print advertisements, yard signs, and photography as needed.

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Walt McNeil's campaign was a success, winning with over 75% of the vote.

Content

Logo Design

I redesigned Walt McNeil's logo from the ground up, utilizing his previous campaign's color scheme and star element. This logo was cleaner and better balanced, with a more gold-toned yellow.

Campaign Website & Safe Again Leon Site 

Created the website with 1500+ weekly hits during campaign season, and Safe Again Leon's official logo and website.

Yard Signs

Designed yard signs to be distributed among Tallahassee residents. 

Social Media Graphics

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